tech
JPMorgan, Amazon and Charles Schwab Move to Block Meta's Muse AI Shopping Agent
JPMorgan, Amazon and Charles Schwab move to block Meta's Muse AI shopping agent as consumers start using personal AI agents.
Key points
- JPMorgan Chase CEO Jamie Dimon said the bank currently blocks external AI agents from operating on behalf of retail customers, citing
- An audit of 51 large U.S. retailers by Billions Network and AmanTrue found only 11 have taken a deliberate position on AI agents.
- Walmart announced it is opening its virtual doors to AI agents that customers prefer to use.
Why it matters. Blocking AI agents could shape how consumers shop and manage money online, and Accenture's Michael Abbott argues that institutions which block agents may struggle to win over the long term.
JPMorgan Chase, Charles Schwab, Amazon, Neiman Marcus and Kohl's have moved to block personal AI agents such as Meta Muse as consumers start using them to find savings rates, shop for deals and cancel subscriptions. A Billions Network and AmanTrue audit of 51 large U.S. retailers found only 11 had taken a deliberate position on AI agents, with five explicitly restricting them, including Amazon, Kohl's and Neiman Marcus.
Latest updates
JPMorgan, Amazon and Charles Schwab Move to Block Meta's Muse AI Shopping Agent
Major banks and retailers are blocking AI personal agents, including Meta's Muse, from their platforms. JPMorgan Chase, Charles Schwab, Amazon, Neiman Marcus and Kohl's have all taken this step. The move comes as consumers start using these agents to search for and buy goods. Retail experts quoted by CNBC argue that technology which removes customer friction usually prevails over time. The companies are therefore fighting both the technology platforms and one another for control of this new customer channel.