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Anthropic Keeps Claude Ad-Free as Rival Chatbot Makers Court Advertisers
Anthropic keeps Claude ad-free while rival chatbot makers court advertisers.
Key points
- Anthropic's recent IPO filing did not mention selling ads to make money from its AI chatbot.
- OpenAI has over 100,000 customers advertising in ChatGPT since ads debuted there in February.
- Koah Labs CEO Nic Baird says AI-composed ads generate double the clicks of fully human-made ads.
Why it matters. Chatbot makers may need advertising to cover the high costs of generating AI responses, which could shape how users experience AI answers.
Anthropic is holding firm on its Super Bowl pledge to keep its chatbot free of ads, and its recent IPO filing did not mention selling ads at all. By contrast, OpenAI has over 100,000 customers advertising in ChatGPT since ads debuted there in February. Koah Labs CEO Nic Baird says AI-composed ads generate double the clicks, though users click on about 3 percent of Koah's ads.
Latest updates
Anthropic Keeps Claude Ad-Free as Rival Chatbot Makers Court Advertisers
Anthropic says it will keep advertising out of its Claude chatbot, a pledge it made in a Super Bowl commercial this year. The rest of the AI chatbot industry is moving to win over advertisers while trying not to anger users. Anthropic's recent IPO filing did not mention advertising as a way to earn revenue from Claude. The company has about $112 billion in investor cash, which the report says makes it easier to hold that position. Whether rivals can sell ads without driving users away remains the central question for the sector.