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Craig Federighi
Craig Federighi
Craig Federighi
Photo: Harry Murphy / Web Summit / Sportsfile, CC BY 2.0, via Wikimedia Commons

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Apple CEO John Ternus pressures Craig Federighi to accelerate Siri AI roadmap

Apple CEO John Ternus pressures Craig Federighi to accelerate Siri AI roadmap to rival OpenAI and Meta

Updated 1 min read

Published by Agyata NewsroomEditorial policyCorrections

Key points

  • Bloomberg's Mark Gurman reports Apple CEO John Ternus is urging AI lead Craig Federighi to speed up Siri's development
  • The company plans to introduce fine-grained control over native apps, such as editing photos and managing browser tabs, with iOS 27.3
  • A more significant update allowing Siri to book reservations or place orders through third-party services is expected later this spring

Why it matters. This shift could redefine how users interact with digital assistants, moving beyond simple commands to autonomous task management that competes directly with current market leaders.

Updated Sources: The Verge, Bloomberg.com, 9to5Mac, Gizmodo

Bloomberg's Mark Gurman reports that Apple CEO John Ternus is urging AI lead Craig Federighi to speed up Siri's development to rival competitors like OpenAI and Meta. The company plans to introduce fine-grained control over native apps, such as editing photos and managing browser tabs, with iOS 27.3. A more significant update allowing Siri to book reservations or place orders through third-party services is expected later this spring.

Latest updates

Apple CEO John Ternus pressures Craig Federighi to accelerate Siri AI roadmap

Apple CEO John Ternus has directed software chief Craig Federighi to adopt a more ambitious approach toward artificial intelligence integration. The primary target of this strategic push is the enhancement of the Siri voice assistant and the creation of advanced AI agents. Reports indicate that Ternus is pressuring the leadership team to accelerate the current roadmap to ensure Apple remains competitive. This internal directive underscores the company's growing reliance on AI to drive future product innovation.

The VergeBloomberg.com9to5MacGizmodo

Sources

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