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‘No one’s asked me for it!’: Sydney council debates removing Captain James Cook from logo
Sydney's Sutherland Shire Council votes Monday on keeping Captain Cook in its logo after claims of unconsulted changes.
Key points
- Sutherland Shire Council votes Monday on logo changes featuring Captain James Cook.
- Councillor Haris Strangas claims July branding shifts happened without council approval.
- Brand report recommends using both traditional Cook crest and new blue wave mark.
Why it matters. The vote addresses concerns about unconsulted administrative decisions and the balance between modernizing visual identity and preserving local historical references in public branding.
Sutherland Shire Council in Sydney will vote Monday on whether to retain Captain James Cook in its official logo or adopt a modernized crest. Councillor Haris Strangas tabled a motion claiming July branding changes occurred without consultation, noting the explorer was phased out of email signatures and marketing. A brand strategy report now recommends using both the traditional Cook crest and a new blue wave mark for different council communications.
Latest updates
‘No one’s asked me for it!’: Sydney council debates removing Captain James Cook from logo
At a Monday meeting, the Sutherland Shire Council will decide whether to retain Captain James Cook in its official branding or adopt a modernized crest that excludes the explorer. Councillor Haris Strangas previously tabled a motion arguing that logo changes from July were implemented without proper consultation. The current design features Cook, who first reached Australia's east coast in 1770 at present-day Kurnell, though it is often paired with or replaced by a blue wave symbol representing local beaches. Internal documents released before the vote officially support a strategy to utilize both the traditional crest and the newer wave-based logo simultaneously. This wave logo is already appearing in certain marketing materials while the Cook image faces potential removal.
Sources
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