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Coca-Cola, battling high aluminium costs, loses market share in India

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Coca-Cola, battling high aluminium costs, loses market share in India Comprehensive up-to-date news coverage, aggregated from sources all over the world by Google News.

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Coca-Cola, battling high aluminium costs, loses market share in India

Coca-Cola, battling high aluminium costs, loses market share in India Comprehensive up-to-date news coverage, aggregated from sources all over the world by Google News. Comprehensive up-to-date news coverage, aggregated from sources all over the world by Google News.

Coca-Cola Campaign Highlights India's Football Fandom

Coca-Cola India has launched a new campaign, The Lost Voices, which highlights the passion and dedication of Indian football fans. The campaign uses the familiar post-match reality of fans cheering for teams that aren't their own as a storytelling device. The campaign aims to capture the essence of Indian football fandom, which is characterized by a deep love for the sport and a willingness to support teams that aren't necessarily from their own country. The campaign features a series of ads and promotional materials that showcase the diversity and passion of Indian football fans. The campaign is a testament to the growing popularity of football in India and the country's increasing presence on the global football stage.

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