Coca-Cola Loses India Market Share Despite Diet Coke Demand Jump

Coca-Cola Loses India Market Share Despite Diet Coke Demand Jump

Coca-Cola has lost India market share in Q2 despite a projected tenfold jump in Diet Coke demand. The company's CFO, John Murphy, expects Diet Coke demand to rise tenfold this year, but higher aluminium and PET costs, as well as packaging gaps, have hurt the company's market share. The company's Q2 market share has been impacted by these factors, which have led to a decline in sales. Coca-Cola's move to increase Diet Coke production is expected to benefit the company in the long run, but the current market conditions have affected its market share.