Cricket's Return to Olympics Offers IOC Access to 2 Billion Fans

Cricket's Return to Olympics Offers IOC Access to 2 Billion Fans

The International Olympic Committee (IOC) has included cricket in the 2028 Los Angeles Olympics, offering access to 2 billion fans in India and around the world. The move is seen as a strategic calculation by the IOC to tap into the growing popularity of cricket. Cricket has been absent from the Olympics since 1900, but its inclusion in the 2028 games reflects the sport's growing global popularity. The IOC believes that cricket's inclusion will bring new viewers and revenue to the Olympics.