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IOC Sees Cricket as Gateway to India, Billions of New Olympic Viewers: Report
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The International Olympic Committee (IOC) views cricket as its most direct route into India's vast fan base, with broadcasting interest for the 2028 subcontinent rights reportedly a multiple of Paris 2024's.
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IOC Sees Cricket as Gateway to India, Billions of New Olympic Viewers: Report
The IOC sees cricket as a key opportunity to tap into India's massive fan base, with the sport's three-hour format making Olympic inclusion practical after the success of the T20 World Cup. The IOC is reportedly interested in broadcasting cricket matches in the subcontinent, with the 2028 rights expected to be worth billions. The move is seen as a significant development for the IOC and the cricket world, with the potential to bring billions of new Olympic viewers to the sport.
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