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IPL's Business Value Tops $20 Billion on Record Franchise Deals
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The Indian Premier League's business value has risen to $20.6 billion, driven by record franchise deals and increased revenue, with RCB becoming the first cricket franchise to cross $300 million in brand value.
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IPL's Business Value Tops $20 Billion on Record Franchise Deals
The Indian Premier League's (IPL) business value has risen to $20.6 billion, according to an investment banking study. The increase marked a second consecutive year of double-digit growth, driven by higher revenue, digital audiences, and record franchise transactions.
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