IPL's Value Surges Past $20bn

IPL's Value Surges Past $20bn

The IPL's value has surged to an estimated $20.6bn, boosted by ownership deals involving two of its biggest franchises. The T20 competition's value rose 10.3% over the past year, underlining its position as one of the world's most valuable sports brands. According to a report by the US-based investment bank Houlihan Lokey, the IPL's value has surpassed that of the NFL, making it one of the world's biggest brands. The report said that the IPL's value has been boosted by ownership deals involving two of its biggest franchises. The T20 competition's value has been rising steadily over the past few years, and the latest surge in value is a testament to its popularity.