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Braze stock surges 52% after Salesforce announces $5.66 billion acquisition
Salesforce agreed to acquire Braze for about $5.66 billion, sending Braze shares up 52% to $45.59.
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Salesforce agreed to acquire Braze for about $5.66 billion, offering $47.50 per share, a 58.1% premium, according to the announcement. Braze shares surged 52% to $45.59 on the Nasdaq. The all-cash deal, expected to close in fiscal 2028 pending approvals, would expand Salesforce's AI-powered marketing and customer engagement capabilities. The deal marks Salesforce's latest move to accelerate its AI transition as investors worry rapid adoption could erode demand for traditional software.
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Braze stock surges 52% after Salesforce announces $5.66 billion acquisition
Braze shares surged 52% to a 22-month high of $45.59 on the Nasdaq on October 20 after Salesforce announced it would acquire the customer-engagement software company for approximately $5.66 billion. The all-cash deal offers Braze shareholders $47.50 per share, representing a 58.1% premium. The acquisition is expected to close in fiscal 2028, pending regulatory approvals. Salesforce said the deal would expand its AI-powered marketing and customer engagement capabilities.
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