Samsung Launches All-Out 'Foldable Pioneer' Marketing Push Over iPhone Duo Screen Defects

Samsung Launches All-Out 'Foldable Pioneer' Marketing Push Over iPhone Duo Screen Defects

Samsung Electronics has launched aggressive comparative marketing in North American and Middle Eastern markets targeting the screen damage controversy surrounding Apple's first foldable smartphone, the iPhone Duo. The approach puts front and center the technological superiority of a "pioneer" that has been building foldable phones for more than seven years. Samsung Electronics' official Saudi Arabia Instagram account posted a video on the 29th of last month showing black and light-green lines appearing to be drawn across the center fold of the Galaxy Z Fold8's display. The lines then disappeared when the screen switched to the home screen. The composition made clear the lines were a staged effect rather than actual damage. The video recorded about 9.9 million views in four days. The official Canada X account posted a video the previous day, the 28th, showing the product being folded and unfolded without pause, with the caption "We can do this all day." On the 30th, it posted on Instagram several photos of crease-like lines on a foldable's folding section with the caption "Folding is nothing new to us." The same campaign continued offline. Samsung Electronics deployed mobile trucks carrying large digital billboards in major Canadian cities including Toronto and Vancouver. The billboards displayed images evoking the screen splitting on the iPhone Duo, along with the phrase "Foldi.