Simple Energy To Launch Ather Rival On September 2

Simple Energy To Launch Ather Rival On September 2

Simple Energy, a new player in the Indian electric two-wheeler market, is all set to launch its first family e-scooter on September 2. The move is seen as a challenge to Ather Energy's dominance in the segment. According to reports, Simple Energy has been working on its first product for over a year and has been testing it in various parts of the country. The company has not revealed much about its product, but it is expected to be a high-performance e-scooter with a range of over 150 km on a single charge. The launch is expected to be a significant event in the Indian electric two-wheeler market, with several other players also planning to enter the segment in the coming months.