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Amazon forms new robotics team to revive failed Astro home robot
Amazon acquired Fauna Robotics to launch a new home robot following the failure of its Astro device.
Amazon has assembled a new robotics division to develop a fresh home robot after its previous Astro model failed to gain widespread adoption. The company acquired New York-based Fauna Robotics in March and integrated its team with staff from the Lab126 research unit. Leadership cites artificial intelligence and robotics as major life changes, aiming to create devices that are both functional and enjoyable for daily human interaction.
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Amazon forms new robotics team to revive failed Astro home robot
Amazon has formed a new home robotics team and is hiring for a 'new-to-world robot product,' according to an analysis of recent job postings. This move signals an attempt to revive the failed Astro home robot project, which was originally launched in 2017 with a price of $1,450. Jeff Bezos had initially bet on a future where consumers would own home robots, but the product struggled to gain traction. The new team aims to learn from past mistakes and create a more viable consumer robotics product for the future.
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