tech
JPMorgan, Amazon and Others Block Meta's Muse AI Shopping Agent
JPMorgan, Amazon and other major firms are blocking Meta's Muse AI shopping agent as banks and retailers push back against AI tech giants.
Key points
- JPMorgan Chase CEO Jamie Dimon said the bank currently blocks external AI agents from operating for retail customers, citing security risks.
- Walmart announced it is opening its virtual doors to AI agents that customers prefer to use.
- Billions Network found 37 of 51 large U.S. retailers block shopping agents largely by accident through older bot rules.
Why it matters. The split between banks, retailers and Walmart over AI agents could shape how consumers shop, save and move money online as agentic AI spreads.
Major U.S. banks and retailers, including JPMorgan Chase, Charles Schwab, Amazon, Neiman Marcus and Kohl's, have moved to block AI personal agents such as Meta Muse. JPMorgan CEO Jamie Dimon said the bank blocks external AI agents from acting for retail customers, citing security risks. Walmart, by contrast, announced it is opening its virtual doors to AI agents. An audit of 51 large U.S. retailers by Billions Network found only 11 have taken a deliberate position, with five explicitly restricting agents.
Latest updates
JPMorgan, Amazon and Others Block Meta's Muse AI Shopping Agent
JPMorgan Chase, Charles Schwab, Amazon, Neiman Marcus and Kohl's have moved to block personal AI agents such as Meta's Muse. The moves come as consumers begin using these agents to search for products and services. CNBC reports that banks and retailers are competing with technology companies over this new type of customer. Retail experts quoted in the report warn that technology that removes customer friction usually prevails. Whether the blocks hold may depend on how quickly consumers adopt the agents.