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Nvidia Raises RTX 50 Series GPU Prices by Up to $500 Amid Memory Shortage

Nvidia is raising RTX 50 Series GPU prices by up to $500 as an AI-driven memory shortage squeezes supply.

Updated 1 min read

Key points

  • Nvidia's RTX 5090 gets the biggest increase, nearly $500 on a $6,000 price tag at Best Buy.
  • The RTX 5050 and 5060 rise by $50-60, which the article calls modest but still grumble-worthy.
  • RTX 40 and RTX 30 series cards are not directly affected, and AMD and Intel have made no immediate changes.

Why it matters. Consumers may face higher graphics card costs, and resellers could add their own markups, as the AI-driven memory shortage continues.

Nvidia is notifying users this week that its RTX 50 Series graphics cards will rise in price again, as an AI-driven global memory shortage continues. The flagship RTX 5090 gets the biggest hike, a nearly $500 increase on an already $6,000 price tag at Best Buy, while the lower-end 5050 and 5060 rise by $50-60. Earlier RTX 40 and RTX 30 series cards are not directly affected, but AMD and Intel have made no immediate changes.

Latest updates

Nvidia Raises RTX 50 Series GPU Prices by Up to $500 Amid Memory Shortage

Nvidia is notifying customers that its RTX 50 series graphics cards will see another significant price increase this week, according to ZDNET. The RTX 5090 faces the largest rise, at $500, while the RTX 5050 will increase by about $30 to $50. The company is raising prices as an AI-driven global memory shortage continues to constrain supply and raise component costs. Graphics cards made by AMD and Intel are not yet subject to similar increases, and neither company has disclosed its pricing plans. Consumers buying gaming and workstation hardware are likely to face higher costs in the near term.

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