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Seller’s choice or Compass choice? Here’s what Robert Reffkin said to his investors

Compass CEO Robert Reffkin told investors on Nov 5 that the brokerage's private listing program prioritizes agent recruitment and traffic

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Published by Agyata NewsroomEditorial policyCorrections

Compass CEO Robert Reffkin told Wall Street analysts on November 5 that the brokerage's private listing program prioritizes agent recruitment and traffic over seller benefits. The company reported record third-quarter revenue of $3.9 billion and its first profitable quarter in history. Reffkin stated that 63% of new listings now launch with a three-phase marketing plan, while the website showed 89,000 homes available early but hidden from traditional MLS portals.

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Seller’s choice or Compass choice? Here’s what Robert Reffkin said to his investors

On November 5, Compass CEO Robert Reffkin addressed Wall Street analysts during the firm's third-quarter earnings call, which reported record revenue of $3.9 billion and marked the company's first profitable quarter. While the private listing program is often marketed as a seller's choice, Reffkin explained to investors that the initiative is primarily designed to help agents secure more listings through a three-phase marketing strategy. During the hour-long discussion, Reffkin detailed how the company wins business rather than focusing on seller outcomes, and he provided no specific data on the program's effectiveness in assisting sellers.

HousingwireWikipedia: ChoiceWikipedia: Compass

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