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Apartment buyers pay premium for boutique builds as priorities shift towards long-term liveability
Highlife Property Group founders say Gold Coast buyers pay premiums for practical boutique apartments over lavish amenities.
Highlife Property Group founders Elyse and James George report that apartment buyers on the Gold Coast and northern NSW are paying extra for boutique buildings with practical layouts rather than lavish communal amenities. The couple notes that purchasers prefer A-grade sites and smaller owner-occupier communities over finishes that prioritize aesthetics or wellness facilities lacking natural light.
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Apartment buyers pay premium for boutique builds as priorities shift towards long-term liveability
Apartment purchasers on the Gold Coast and northern NSW are prioritizing practical living spaces over lavish communal wellness amenities. Highlife Property Group co-founder Elyse George George noted that buyers expect premium buildings to include wellness facilities but refuse to compromise on well-proportioned layouts. The developer's Blonde tower at Bilinga exemplifies this trend by focusing on long-term liveability rather than just luxury extras. Elyse George George and her husband James founded Highlife Property Group, which also developed the Ayla project in Mer.
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